september 15–17, 2026
Radisson Blu Bucharest
September 15
18:00 - 21:00
Early Registration
19:00 - 22:30
Welcome cocktails & bites
September 16
08:30 - 09:15
Registration & Welcome coffee
09:15 - 09:30
Opening remarks
09:30 - 11:00
Plenary - What Shapes the Future of Baking?
09:30 - 09:55
Regional Financial Trends & Opportunities
Ruxandra Târlescu
Partner, Tax, Legal & People Services Leader, PwC Romania
Partner, Tax, Legal & People Services Leader, PwC Romania
09:55 - 10:20
Regional Consumer Trends - Market analyst
Iulia Pencea
Managing Director NielsenIQ Romania
Bread, snacking and beyond – consumption updates
Managing Director NielsenIQ Romania
Bread, snacking and beyond – consumption updates
11:00 - 11:45
Coffee break
11:45 - 13:30
Plenary - Future-proof Innovation
12:00 - 12:25
Ingredients: Innovation that Supports Clean Label & Sustainability Claims
Gabriela Bereș
Managing Director for Central & Eastern Europe, Puratos
Innovation that Supports Clean Label & Sustainability Claims
Managing Director for Central & Eastern Europe, Puratos
Innovation that Supports Clean Label & Sustainability Claims
12:25 - 12:50
Ingredients: Innovation that Supports Plant-based and High Protein NPD
Dr Isabel Trogh
Customer Technical Support Manager at BENEO
Innovation that Supports Plant-based and High Protein NPD
Customer Technical Support Manager at BENEO
Innovation that Supports Plant-based and High Protein NPD
12:50 - 13:15
Technology: Innovation that Mitigates Supply Chain/Energy Pricing Uncertainty
René van Ass
Business Development Officer, Verhoeven Family of Companies
Innovation Bridging Efficiency And Sustainability
Business Development Officer, Verhoeven Family of Companies
Innovation Bridging Efficiency And Sustainability
13:15 - 13:40
Technology: Innovation that Mitigates Labor Scarcity
Norbert Hübler
Global Sales Director, König Maschinen GmbH
Technology: Innovation that Mitigates Labor Scarcity
Global Sales Director, König Maschinen GmbH
Technology: Innovation that Mitigates Labor Scarcity
13:45 - 15:00
Lunch break
14:45 - 16:55
Plenary - Distribution Deals and Market Expansion
15:25 - 15:50
Case study 2: Regional Manufacturer Expanding in Romania
Viorel Ognean
General Manager SEE Lantmännen Unibake
General Manager SEE Lantmännen Unibake
15:50 - 16:30
Buyers' Forum - Understanding Retail Demands Across CEE
Barbara Furmańczuk
Trading Director Froo Romania
Trading Director Froo Romania
Miroslava Vopatová
VP Commercial & Country Lead Rohlik.cz
VP Commercial & Country Lead Rohlik.cz
16:30 - 17:10
Buyers' Forum - Hospitality & Catering Insights
Federico Aldorino
Group Director of Food & Beverage Apex Alliance Hotel Management
Group Director of Food & Beverage Apex Alliance Hotel Management
Martyna Dmoch
Strategic Sourcing Manager CESEE Radisson Hotel Group & Louvre Hotels Group
Strategic Sourcing Manager CESEE Radisson Hotel Group & Louvre Hotels Group
Marcin Lis
F&B and Entertainment Director EE Accor
F&B and Entertainment Director EE Accor
Anca Popa
Supply Chain Director Sphera Franchise Group
Supply Chain Director Sphera Franchise Group
16:55 - 17:10
Closing remarks
September 17
10:00 - 11:30
MASTERCLASS - Value Creation From Ingredients to Consumer
Lucian Marin
Managing Partner Marco Polo CEE
Masterclass "Value Creation – From Ingredients Strategy to Consumption Moments Innovation"
Managing Partner Marco Polo CEE
Masterclass "Value Creation – From Ingredients Strategy to Consumption Moments Innovation"
11:30 - 12:00
Coffee break
12:00 - 13:30
MASTERCLASS - Sensory Analysis as a Professional Tool in the Bakery
Lara Schütz
Master Baker & Bread Sommelière
Masterclass “Sensory Analysis as a Professional Tool in the Bakery. Integrating Perception into Technology and Team Culture”
Master Baker & Bread Sommelière
Masterclass “Sensory Analysis as a Professional Tool in the Bakery. Integrating Perception into Technology and Team Culture”
13:30 - 14:30
Lunch break
Main Partner
Platinum Partners
Gold Partner
Coffee Partner
Community Partners
Solutions Partner
Media Partners
